October, 2024: Sports brand PUMA India is shaking things up on the high streets this season with a massive new collection of its iconic Palermo sneaker! A true OG in the world of street style, the silhouette is rooted in the raw energy of 1980s UK terrace culture and dripping in Italian elegance. Launched in over 30 pop colourways this year – from salmon lime, cobalt, plum, pistachio green, tangerine, electric peppermint, to maple syrup – there’s a Palermo for every mood, every vibe, and every style.
Named after the city of Palermo and born from football fans who fused luxury fashion with cosmopolitan street style, the Palermo was the go-to sneaker for enthusiasts who wished to stand out in the crowd. Now, in 2024, the Palermo is back to reclaim its throne, blending vintage cool with fresh modern twists, that’s impossible to ignore.
The Palermo isn’t just a sneaker; it’s a cultural statement. Whether you’re hitting the streets, showing up at a party, or keeping it casual with your crew, the popular sneaker brings unmatched versatility and swagger. With its clean silhouette, premium finish, and eye-popping colourways, it’s the perfect addition to every sneakerhead’s rotation.
The new drops were announced with the release of an upbeat ad film earlier this week, starring PUMA brand ambassador Ibrahim Ali Khan. The ad film, that is breaking the internet currently, captured the essence of friendship, street style and carefree adventures against the cultural backdrop of India’s three bustling urban landscapes – Mumbai’s hidden gems, Kolkata’s artistic corners and Shillong’s scenic lanes. The film also featured a crew of up-and-coming influencers and highlights the joyful moments of youth culture, friendship, and self-expression. Accompanied by an exclusive soundtrack titled “Jeelo” by composer Achint Thakkar for PUMA India, the film captured the essence of today’s youth and their carefree energy.
The Palermo sneaker is available at PUMA stores, on Puma.com, and the PUMA app, ensuring that your style game is always on point. Don’t miss out on the chance to rock these statement kicks that redefine street style!
