PVR Inox Pictures is gearing up for the Indian release of White Bird: A Wonder Story on October 4, a heartwarming film directed by Marc Forster.
To celebrate the film’s message of kindness and compassion, PVR Inox Pictures has teamed up with Bollywood actress Ananya Panday to launch the #WhiteBirdKindnessCampaign, a social media initiative that encourages users to share stories of kindness. Ananya Panday’s own digital platform, So Positive, plays a central role in this campaign, reflecting its core value of promoting kindness and positivity online.
White Bird: A Wonder Story, adapted from R.J. Palacio’s best-selling novel, features an impressive cast, including Oscar-winner Helen Mirren, Bryce Gheisar, Gillian Anderson, and Orlando Schwerdt. The movie follows the journey of Julian Albans, portrayed by Gheisar, as he undergoes a personal transformation after being expelled from school. His path to redemption is inspired by his grandmother’s (Helen Mirren) remarkable story of courage, which is set against the harrowing backdrop of Nazi-occupied France.
This campaign aligns with the film’s central theme of spreading kindness in difficult times, a message that Ananya Panday strongly advocates through her social media platform, So Positive. In a recent post, Panday encouraged her followers to participate in the #WhiteBirdKindnessCampaign by sharing their own acts of kindness. In her words, “At So Positive, kindness is at the heart of everything we do. This World Gratitude Day, in partnership with White Bird: A Wonder Story, we invite you to share your stories of kindness. Let’s flood social media with positive, inspiring stories and help make the world a kinder place.”
PVR Inox Pictures is thrilled to bring this campaign to life in India. Kamal Gianchandani, CEO of PVR Pictures, expressed his excitement about the collaboration: “We are proud to join forces with Ananya Panday and So Positive for the #WhiteBirdKindnessCampaign. This initiative amplifies the core message of White Bird: A Wonder Story, which serves as a powerful reminder of the importance of empathy, kindness, and hope in our daily lives. We look forward to seeing audiences embrace this spirit of compassion as they watch the film and participate in the campaign.”
As anticipation builds for the film’s release, the #WhiteBirdKindnessCampaign is set to inspire individuals across India to reflect on their own experiences with kindness and gratitude. Through the power of social media, this initiative aims to create a ripple effect of positivity, reinforcing the film’s poignant message: in a world often marked by hardship, kindness has the power to make a difference.
PVR Inox Pictures’ collaboration with Ananya Panday and So Positive ensures that this message will reach a wide audience, encouraging users to spread acts of kindness both online and in their everyday interactions. The campaign not only promotes the film but also fosters a culture of empathy, making it a meaningful and timely initiative in today’s digital age.