India, 07th March 2025 – This International Women’s Day, Qubo, the premium smart devices brand from the Hero Group, is taking on the responsibility to challenge a few biases that exist on our roads today. The brand, well recognized for its wide range of dashcams, has always sought to make our roads safer for everyone. With this initiative, it takes a step forward in making the same roads less discriminatory as well.
Through its recent digital film, released on Instagram and YouTube, Qubo shares a perspective into the challenges women drivers face on the road – often accompanied with stereotypes such as “Galti toh lady driver ki hi hogi”. With real, everyday conversations highlighting how women drivers are unfairly judged, the film confronts this deep-seated bias head on, urging people to move away from such baseless assumptions to factual evidence. The conversation shifts from personal anecdotes to a powerful question: “Bina proof ke ilzaam kyun?” (Why blame without evidence?)
Qubo reinforces this message with its range of Dashcams that act as unbiased witnesses to every journey. The brand builds on its simple, yet powerful #NoArgumentsOnlyEvidence narrative around its Dashcams, firmly positioning these products as the ultimate truth-tellers on the road.
As the market leader, Qubo has been at the forefront of driving awareness around the need for Dashcams in India, highlighting the important role they play in road safety, accident accountability, and now, breaking gender stereotypes. Powered by best-in-class technology, including their proprietary software, Qubo Dashcams ensure every driver regardless of gender has unfiltered proof in their defense.
Speaking on the occasion, Mr. Rachit Mehra, GM – Brand & Marketing, Qubo, shared, “The bias against women drivers is not just unfair; it’s outdated. This International Women’s Day, we are taking a stand against some stereotypes with hard facts. Our film is a reminder that real-world evidence should matter more than societal prejudice. With our range of Dashcams, we empower every driver to have their truth backed by proof.”
Watch the campaign video here: Instagram, YouTube
