Raksha Bandhan 2024: Brands celebrate sibling love with campaigns and creatives

Raksha Bandhan is one of the most popular festivals in India, aimed at celebrating the sacred, loving and playful bond between siblings.

Over the years, brands have put their best foot forward on 19th August to honor the occasion alongside their audiences. 2024 is no different, with many brands seeking to capture the true essence of the festival with colorful and impactful ads, campaigns and creatives.

Here are some unforgettable marketing creatives from 2024:

Apollo Tyres:

 

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Blinkit:

 

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Cadbury Celebrations:

Swiggy Instamart:

 

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Myntra:

Zepto:

 

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Phool:

 

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Evergreen Campaigns for Raksha Bandhan:

While brand marketing for Raksha Bandhan 2024 was top-notch, it is also important to remember timeless marketing campaigns of the past which played a crucial role in fostering family bonds for siblings in their youth. Whether they are recent or years-old, they deserve to be remembered with a spirit of nostalgia.

Here are some such campaigns:

Amazon India:

Idea:

Shoppers Stop:

Zomato:

Wai-Wai Noodles:

 

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