Indian fashion label Rangita, under Stellaro Brands, has officially launched its highly anticipated Spring-Summer 2025 campaign, ‘Shubh Aarambh,’ which celebrates new beginnings, emotional connections, and the joy of shared moments. Drawing inspiration from the grandeur and beauty of Indian weddings, this campaign introduces a fresh, contemporary take on age-old traditions, offering a perfect blend of nostalgia and modern elegance.
Set against the breathtaking backdrop of Chinar Haveli—the personal residence of celebrated photographer Raghu Rai—the ‘Shubh Aarambh’ campaign encapsulates the vibrant energy of the season. The stunning visuals reflect the deep-rooted traditions of Indian weddings while embracing modern aesthetics, showcasing the excitement of new chapters in life. The collection, which focuses on friendship, family bonds, and cultural rituals, is a celebration of personal expression and joyous milestones.
The ‘Shubh Aarambh’ campaign transports viewers to the heart of a summer wedding, beautifully intertwining emotion, tradition, and contemporary style. Rangita’s spring-summer collection is brought to life through an array of flowing silhouettes, rich hues, and exquisite handcrafted details. It’s designed to be a versatile collection that can easily transition from everyday elegance to festive grandeur, making it the ideal companion for women looking to shine during both casual outings and special occasions.
Himanshu Chakrawarti, CEO of Stellaro Brands, shared his thoughts on the campaign, stating, “Weddings symbolize unity, new beginnings, and self-expression. With ‘Shubh Aarambh,’ we’ve sought to capture that magic—the joy, the nostalgia, and the unforgettable bonds that weddings create. Rangita is here to empower women to feel confident, radiant, and effortlessly beautiful, whether they’re attending a wedding or simply celebrating life. This collection marks not just a seasonal transition but also a celebration of new possibilities.”
The creative force behind the ‘Shubh Aarambh’ campaign is a talented team, led by Shivanee Dutt, Senior Director of Brand Marketing, and directed by Saswata Ghosh (photography) and Shayak (videography). The enchanting music composition adds a soul-stirring touch to the visuals, with lyrics penned by Prankur Chaturvedi, vocals by Arushi Tiwary, and a musical score composed by the late Sunjoy Bose.
Currently making waves on platforms like Instagram, Facebook, and YouTube, the campaign has quickly captured the attention of fashion enthusiasts and brides-to-be alike. With its emotional narrative and stylish appeal, ‘Shubh Aarambh’ signals Rangita’s dedication to forging a deeper connection with its audience, embracing both the cultural richness of Indian weddings and the aspirational dreams of modern women.
Rangita’s journey is far from over. With plans to expand its retail presence significantly, the brand aims to open 25 new stores over the next 12 months, with the first set of openings scheduled for Q1 FY26 (April–June 2025). Embracing an omnichannel approach, Rangita is committed to building a seamless shopping experience for its customers, combining a robust physical store network with a strong digital presence.
Beyond being a mere campaign, ‘Shubh Aarambh’ is a promise—a celebration of every woman’s story, her milestones, and the vibrant new beginnings that await her. Rangita continues to stand as a beacon for women who want to express themselves with confidence and grace, whether in their everyday lives or during life’s most treasured moments.