D’Decor, a leading name in home décor fabrics, has announced the retail launch of its new brand, Sansaar, dedicated to promoting conscious living through mindfully crafted home décor fabrics.
With its availability in 350 stores across 50 cities, both metro and non-metro, Sansaar aims to bring sustainable luxury into Indian homes.
In anticipation of the launch, Sansaar has released a new television commercial featuring Bollywood superstar Ranveer Singh, who serves as the brand ambassador. The TVC carries the tagline “live consciously” and embodies Sansaar’s dedication to mindful living. It showcases homes where every choice is made with a positive environmental impact in mind. Ranveer Singh’s involvement emphasizes the brand’s commitment to blending style with environmental awareness, offering consumers the chance to enhance their living spaces responsibly.
Sanjana Arora, the business head of Sansaar, expressed her excitement about the launch, stating, “Sansaar takes pride in its premium, minimalist fabrics crafted in India. These products will be available through our extensive network of exclusive retail outlets in major metros, tier 1, 2, and 3 cities throughout India. This expansion, highlighted by the presence of Bollywood’s powerhouse Ranveer Singh as our brand ambassador, underscores our focus on providing high-quality solutions for home décor that resonate deeply with our discerning customers. We invite you to explore this collection, curated to enrich homes that are both mindful and aesthetically pleasing.”
Creative director Sarah Arora added, “At Sansaar, we believe in creating spaces that inspire and uplift, offering our consumers a unique blend of style and sustainability. Each piece is a representation of quality, artistry, and innovative design, enhancing living spaces with both elegance and environmental consciousness.”
Ranveer Singh, brand ambassador for Sansaar, shared his enthusiasm about the brand, saying, “Sansaar represents a vision close to my heart; a vision where homes aren’t just spaces, but reflections of our values and aspirations. It’s about making choices that resonate with every facet of our lives with purpose. I am delighted to be a part of the D’Décor family as we bring this collection to the audiences.”
Starting in July, Sansaar will introduce an extensive collection of premium soft furnishing fabrics, including curtains and upholstery. This will be followed by a comprehensive range of premium home décor fabrics designed to elevate any living space. Each piece in the Sansaar collection reflects a commitment to quality, innovation, and a deep-seated respect for our planet.
Sanjay Arora, managing director of D’Decor Exports, emphasized the brand’s dedication to sustainability, stating, “Each piece in the Sansaar collection reflects a commitment to quality, innovation, and a deep-seated respect for our planet, inviting individuals to create homes that not only exude style but also contribute positively to the environment.”
