In an ambitious move to revolutionize financial management for professionals, Kotak Mahindra Bank has launched the #SalaryKoJagao campaign, featuring Bollywood superstar Ranveer Singh.
The campaign is designed to promote Kotak’s innovative financial product, ActivMoney, across multiple platforms including television, digital media, outdoor advertising, and social media. The initiative urges salaried individuals to optimize their earnings through the unique features of ActivMoney.
The ad series for #SalaryKoJagao humorously showcases the benefits of ActivMoney through two engaging commercials featuring the character Chaturvedi Ji. Set in a typical office environment, these ads highlight how ambitious professionals can maximize their idle funds and earn up to 7% interest per year. Chaturvedi Ji explains the product’s benefits in a relatable and entertaining manner, emphasizing the importance of financial planning and optimization for those looking to achieve more in life.
Kotak’s ActivMoney is a versatile financial solution aimed at helping professionals manage their salaries more effectively. The product offers a dual advantage of liquidity and high returns, making it an attractive option for those looking to make the most out of their idle funds. ActivMoney allows professionals to withdraw funds without any penalties while earning up to 7% interest. Additionally, it automatically deposits any excess funds into an ActivMoney Fixed Deposit for 180 days, ensuring that money is always working hard, even when it’s not being used.
The #SalaryKoJagao campaign targets individuals with stable incomes, who are constantly seeking ways to grow their wealth. These individuals are driven, ambitious, and always looking for financial products that offer convenience and high returns without compromising on liquidity. ActivMoney fits this bill perfectly, providing a seamless way to earn fixed deposit-like interest while maintaining easy access to funds.
Rohit Bhasin, Head of Retail Liabilities Product & Chief Marketing Officer at Kotak Mahindra Bank, elaborated on the vision behind the campaign: “ActivMoney is a versatile product tailored to help customers monetize idle funds while ensuring liquidity and returns.Through this campaign, we aim to raise awareness amongst salaried individuals, a dynamic and fast-growing segment of customers. These individuals are driven, aspirational, and always seeking ways to grow their wealth. ActivMoney offers the convenience of fixed deposit-like interest without compromising liquidity, a much-desired value addition for customers in this segment.”
