A deepfake video of actress Rashmika Mandanna went viral on social media, leading to widespread calls for legal action, including from superstar Amitabh Bachchan.
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However, this video was eventually debunked by Abhishek Kumar, a journalist and fact checker at AltNews. Taking to X, he revealed that the video was a deepfake, and that the woman in question was not Rashmika Mandanna but was in fact a British influencer called Zara Patel. He also called the government to take strict legal action against people who use AI to cause harm and spread misinformation.
???? There is an urgent need for a legal and regulatory framework to deal with deepfake in India.
You might have seen this viral video of actress Rashmika Mandanna on Instagram. But wait, this is a deepfake video of Zara Patel.
This thread contains the actual video. (1/3) pic.twitter.com/SidP1Xa4sT
— Abhishek (@AbhishekSay) November 5, 2023
His explanation thread circulated across X and many other social media channels, gaining more than 17.9 million views till date. Many users strongly condemned the use of AI for such a purpose and voiced their concerns about the increasing trend of deepfakes.
Non-consensual intimate imagery (NCII) is going to be a huge problem in India. It is already a huge problem globally.
In 2020 buzzfeed reported about a telegram bot that had created fake nude pictures of more than 680,000 women.https://t.co/Ryy9H9vULO https://t.co/iMruCuhnGv
— kalim (@akhmxt1) November 5, 2023
Among the loudest voices was mega superstar Amitabh Bachchan. Retweeting the post, he also believed that they had a strong case for legal action.
yes this is a strong case for legal https://t.co/wHJl7PSYPN
— Amitabh Bachchan (@SrBachchan) November 5, 2023
This incident not only highlights the growing usage of AI in everyday society but also exposes the dangers and potential for misuse and misinformation that it brings.
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