- With redBus’s new AR feature, users scan roads to explore immersive stories of major routes and their role in the nation’s freedom struggle
- Winners of redBus’ Instagram contest can win discount vouchers up to Rs. 5000
- My Maps Link:https://www.google.com/maps/d/viewer?ll=19.017398861588465%2C76.16953339656344&z=5&mid=1aiJnrtoJmnp7GmlTJ3IYxg0oldBW2ac
- Try the AR filter here: https://www.instagram.com/ar/1240993163924502/
National, August 14, 2024 – redBus, the world’s largest online bus ticketing platform, is proud to introduce the “Route to 47: Roads of India’s Revolutions” campaign as India commemorates its 77th year of independence. Several Indians today are not closely connected with their history and the pivotal role that local heroes and landmarks played in shaping the cities, towns and streets they live on. In a move to integrate technology with history, redBus has also developed an augmented reality (AR) filter on Instagram. This innovative feature allows users to scan any road surface in India and engage with an immersive journey that narrates the stories of major routes and their roles in the nation’s freedom struggle. redBus has also leveraged Google’s My Maps, where it has showcased 47 historically significant routes across India that contributed to the journey of the nation’s independence. This map offers an engaging, informative experience through short, animated videos and info cards.
Here’s how users can access the features:
- Open the Instagram filter and scan any road surface in India.
- A map of India will appear, highlighting 47 major routes. Users can click on any route and embark on an immersive journey that narrates the stories of key routes and their roles in the nation’s freedom struggle.
- To view a video on how this works, click: https://www.instagram.com/p/C-o8srEMMQP/?hl=en
- Users can also use Google’s My Maps to view 47 historic routes, where they can click on each major route to view animations and delve deeper into the historical significance of these paths. Link :https://www.google.com/maps/d/viewer?ll=19.017398861588465%2C76.16953339656344&z=5&mid=1aiJnrtoJmnp7GmlTJ3IYxg0oldBW2ac
This initiative aims to honour and illuminate the significant routes that played crucial roles in India’s journey towards independence. For instance in 1931, over 4000 farmers in 100 bullock carts marched from Madduru to Bangalore (now Bengaluru), to protest agricultural taxes. Bal Gandhar Tilak was taken by road from Pune to Bombay (now Mumbai) in 1908, following his arrest and then subsequently deported to Mandalay (now Burma), where he was imprisoned. The 1857 Mutiny began when sepoys or soldiers stationed at Meerut marched by road to Delhi, sparking what is now called the first war of Indian Independence.
To honour and mark the occasion, redBus is running an Independence Day contest on its Instagram handle. Users who are connected with India’s history stand a chance to win up to Rs. 5000.
Pallavi Chopra, CMO of redBus, commented, “Roads are a pathway to our past and witness to the most iconic moments in our history and our ‘Route to 47: Roads of India’s Revolution’ campaign is a celebration of these roads and the huge role they have played in our struggle for Independence.
This campaign is an immersive journey designed to engage and inspire everyone, especially the youth. At redBus, we are leveraging cutting-edge AR technology to bring these stories to life in a way that’s accessible and engaging for everyone. I think our in-house creative agency The Fuel has done a fantastic job of creating a property which makes the independence struggle come alive in a personally relevant way for users. We hope that we can help to keep the legacy of our freedom struggle vibrant and relevant for future generations.”
About redBus
redBus was founded in 2006 in India and today is the world’s largest online bus ticketing platform. After having solved complex problems of bus customers in India, redBus also launched operations in Singapore and Malaysia in 2015 and acquired a majority stake in Peru based bus ticketing platform Busportal (now redBus.Pe) in the subsequent year. With this acquisition, redBus successfully launched operations in Latin America markets, Peru & shortly thereafter, Colombia.
redBus has globally sold more than 180 million bus tickets till date and has a customer base of around 20 million users. redBus is now part of the MakeMyTrip group (Nasdaq, MMYT) which is the largest travel aggregator in India with offerings across categories such as Flights, Hotels, Holiday Packages, etc.
The business owns three products – redBus™, redBus ProWin™ and redBus Partner™, which come together to serve and address the fragmented bus industry across geographies.
- redBus™ is the popular consumer-facing travel brand enabling customers to buy bus tickets online. Consumers, depending on where they live, can access redBus on the web (redbus.in, redbus.my, redbus.sg, redbus.id, redbus.pe and redbus.co). They can also download the high rated redBus mobile app from Google Play Store and Apple App Store. We enable a customer to search for bus services on a route of his/her choice, reserve a seat and make a payment to confirm the booking, thus bringing the seller and buyer on a single platform to facilitate easy bus booking.
- redProWin™ is a cloud-based solution built for bus operators. Approximately 3500+ bus operators in India, SEA and Latin America use this platform for their day to day operations. The revolutionary inventory management software ensures seat realization and resource utilization, thus improving revenue and profitability for bus operators. Over the years, through the use of engineering & data analytics, redBus has offered features such as LIVE bus tracking, dynamic pricing, customer relationship management, etc., which have helped bus operators improve operational efficiency as well as service quality.
· redBus Partner™ is a GDS for bus inventory distribution and is used by more than 20,000 retail agents and 200+ OTAs to sell bus tickets to their customers
