Reddit has announced a new sports partnership program which will see them working with major sports organizations, including the NFL, the NBA, the MLB, PGA and more on new in-app activations.
This exciting new program will bring exclusive new sports content to the app, aimed at driving engagement by catering to dedicated sports communities.
As explained by Reddit:
“The major sports leagues are some of our most engaged Reddit Pro users and best-in-class examples of the power of engagement within Reddit communities. In addition, sports are one of Reddit’s most popular and fastest-growing (at +26% YOY) interest groups, bringing together highly engaged fans across over 1000 communities (1). It’s therefore not surprising that our first program partners include some of the biggest US sports leagues that have global audiences: the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA TOUR, and National Association for Stock Car Auto Racing (NASCAR).”
Reddit emphasized how its in-site Sports communities are expanding, with a 26% year-over-year growth. This initiative aims to celebrate and take advantage of that by maximizing its potential and drive growth.
This in turn will lead to dynamic new advertising opportunities for brands among the Reddit community:
“Reddit advertisers can align their brands to these communities and content experiences just like FanDuel, Samsung, Ford, Volkswagen of America and several others did as part of our initial test with the NFL during the 2023-24 season. During the test, an alcoholic beverage brand saw a +11.3 point lift in purchase intent, a +9.4 point lift in brand favorability, and a 5.9 point lift in awareness by activating alongside premium video content from the NFL.”
Reddit has seen remarkable growth over the past year, including an increase of nearly 10 million daily active users. Sports engagement is a good way to maximize its opportunities and drive more value for users and ad partners, particularly with the Olympics fast approaching.
