“Collect high-quality leads from Reddit’s engaged audience.”
Reddit has launched its own version of Lead Gen Ads, which will allow marketers to gather potential customer info directly from their promotions in the app.
According to Reddit:
“At Reddit, we know that people come to the platform with an information-seeking mindset, making it the ideal environment for brands to connect with potential customers. In fact, 75% of B2B decision makers on Reddit say that Reddit has the most influential perspectives on new business products and solutions.1 Our new Lead Generation Ads tap into these unique attributes, allowing advertisers to reach audiences who want to learn more.”
Reddit’s latest format designed with both redditors and advertisers in mind, include several key benefits:
- Easy and secure information collection without users having to leave Reddit
- Mobile-optimized design with auto-populating email fields for a frictionless user experience
- Privacy-focused approach to ensure that user data is handled securely and responsibly
- Lower cost per lead and higher submission rates compared to traditional conversion campaigns on Reddit5
Additionally, Reddit has also announced a new integration with the automation platform Zapier, which will make it easy and seamless to send leads directly from Reddit to an advertiser’s CRM of choice.
The Zapier integration includes several other benefits, including improved ‘speed to lead’ time, an automated lead segmentation and outreach process, and the ability to connect with over 7,000+ applications in their existing tech stack.
These new announcements indicate beneficial additions to Reddit’s ever-growing ad suite, enabling the company to maximize its business opportunities and strengthen its revenue potential.
Reddit’s ads are now in public beta and available for all advertisers globally working directly with the app.
