Pride Month is a celebration of all the hardships and trauma the LGBTQIA+ community members have gone through to be who they are today, to be free from the clutches of despair and the constant anxiety they live in. Despite many celebrating Pride Month, the queer community continues to be insulted, mocked, and excluded from societys narrative time immemorial.
To ease the wounds theyve been plundered with, Reebok has launched its campaign “All Types Of Love” wherein the members of the LGBTQIA+ community narrate their stories and the unconventional life path theyve followed. The campaign pays its tribute to the ballroom culture that acted as a safe haven for the Black and Latinx community in the 80s and pays an homage to the guardian of the community, Wili Ninja Godfather of Vogue.
The campaign also consists of a sub-campaign called “Proud Notes” where Reebok sends love letters in the form of an entire collection and campaign dedicated to LGBTQ+ friends, family, and community. Through this campaign, passionate individuals share their stories and celebrate the journey theyve undertaken -all while reading letters written by loved ones, expressing their happiness at the said individuals.
Reebok hopes that this campaign would continue to raise awareness on the injustices and the hardships they face regularly and allow allies and other individuals to support the community relentlessly.
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