As part of its 6th anniversary celebration, Re’equil has launched a deeply moving campaign focusing on postpartum depression (PPD) to raise awareness and start meaningful conversations around this often-overlooked topic.
The campaign video highlights the emotional struggles that many mothers face after giving birth, celebrating their resilience and courage in navigating the challenges of motherhood.
Postpartum depression affects an estimated 60 lakh parents every year, with 1 in 5 new mothers in India experiencing this difficult emotional journey in silence due to societal stigma. Re’equil’s latest campaign sheds light on this issue, encouraging families and communities to recognize the signs of PPD and offer much-needed support. The video emphasizes that mothers should never feel alone and calls for open conversations that validate their feelings and experiences.
The heart of the campaign is to celebrate the quiet strength of mothers, who often face immense emotional and mental pressures during the postnatal phase. Re’equil’s message is clear: understanding and empathy from loved ones can make a world of difference for mothers battling postpartum depression. By promoting a culture of listening and offering support, Re’equil is helping to break down the walls of silence and shame that surround this issue.
A spokesperson from Re’equil shared the brand’s vision for the campaign: “We understand that the postpartum period can bring significant emotional challenges. Our aim with this campaign is to celebrate the strength of mothers and foster open conversations about their experiences. We hope to inspire others to offer the compassion and understanding these women need.”
This campaign also shines a spotlight on the importance of mental health support for both mothers and fathers as they transition into parenthood. By addressing postpartum depression openly, Re’equil is contributing to the growing awareness of mental health in India and empowering parents to seek help without fear of judgment. The campaign encourages families to break generational patterns of silence and embrace open dialogue about the realities of parenthood.
Re’equil’s Instagram serves as the platform for this initiative, with the video inviting followers to reflect on the many dimensions of motherhood. It encourages everyone to join the conversation and celebrate the diverse experiences of mothers, from joy to struggle. Through this campaign, Re’equil continues to foster a supportive community that values mental health, resilience, and the power of shared experiences.
As the brand celebrates six years of growth and impact, this latest campaign stands as a testament to Re’equil’s commitment to empowering individuals through thoughtful, compassionate initiatives. The #PostPartumDepression awareness campaign is not just a call to action but a tribute to the quiet strength of mothers who navigate the complexities of motherhood with grace and determination.
With this effort, Re’equil hopes to spark important conversations and encourage more people to acknowledge the reality of postpartum depression, offering understanding and support to those who need it most.
