The Silent Struggle of 1 in 5 Indian Mothers
India, March 2025
This Women’s Day, Re’equil is sparking a much-needed conversation about postpartum depression (PPD) with its latest campaign, #StartTalking. Through an emotionally compelling ad film, the campaign sheds light on the often-overlooked struggles of new mothers and emphasizes the critical role of family support in maternal well-being.
Postpartum depression affects 1 in 5 mothers in India, yet it remains a topic rarely discussed in families. Many new mothers struggle with overwhelming emotions, exhaustion, and isolation, often without realizing they are experiencing PPD. Re’equil’s Women’s Day campaign urges families to recognize these signs, take action and start to have open conversations.
Vipul Gupta, Founder at Re’equil said, “At Re’equil, we believe self-care goes beyond skincare. It’s about mental and emotional well-being too. Through this campaign, we want to empower families to support new mothers, ensuring they don’t feel alone in this journey.”
This Women’s Day, Re’equil is urging families to recognize, acknowledge, and support the emotional well-being of new mothers. With its #StartTalking campaign, the brand is taking a step beyond skincare, positioning self-care as a holistic experience that includes mental, emotional, and physical health. The campaign encourages open conversations about postpartum depression and the role of family support, ensuring that every mother has a partner, a caregiver, and a community that truly listens. The film ends with a powerful call to action: “1 in 5 mothers experience postpartum depression. 60 Lakh Mothers, 60 Lakh Fathers. Start talking, so we can help the next generation.”
Beyond Women’s Day, Re’equil is committed to advocating for maternal well-being as an ongoing conversation. By broadening the definition of self-care, the brand emphasizes the importance of nurturing not just the body, but also the mind and emotions—ensuring that mothers feel supported at every stage of their journey. This Women’s Day, let’s go beyond celebrating women and commit to understanding, supporting, and uplifting them — one conversation at a time.
Re’equil’s range of science-backed skincare and haircare solutions is available online at Re’equil and on the Re’equil mobile app, making self-care accessible to everyone, anytime.
