US-based AI media company Rembrand, known for its innovative approach to video content advertising, has raised $23 million in its Series A funding round.
The round was spearheaded by super{set}, with significant contributions from The Trade Desk and Naver D2SF. Existing investors, including BOLD, L’Oréal’s corporate venture capital arm, and Greycroft, also participated, showcasing their continued confidence in the company’s vision.
Founded in 2022 by Ahmed Saad, David Wiener, Omar Tawakol, and Abdelrahman Mohamed, Rembrand is transforming how brands integrate into video content. The company’s AI technology allows seamless virtual placement of branded objects in videos, delivering a non-disruptive and highly engaging advertising experience.
The platform empowers advertisers by enhancing brand visibility, increasing viewer engagement, and providing extended on-screen presence. Its partnership network spans global content creators and media companies, enabling Rembrand to offer unparalleled reach for its clients.
Rembrand leverages what it calls “generative fusion AI” to give brands unmatched flexibility in their advertising strategies. Unlike traditional methods, which often take weeks, Rembrand’s technology can integrate branded elements into video content within hours. This approach allows advertisers to customize placements for specific audiences and easily switch between brands, offering a dynamic and adaptable advertising solution.
The company’s AI-driven insertions have been shown to outperform conventional video ads significantly. Recent case studies reveal:
- 5x Higher Completion Rates: Viewers are more likely to watch videos featuring integrated brand placements.
- 8x Longer Screen Time: Brands benefit from extended exposure, maximizing their impact.
- 27% Increased Brand Awareness: AI-powered placements ensure a memorable and effective advertising experience.
With this new funding, Rembrand plans to expand its AI Studio platform, enabling creators and brands to manage their campaigns independently. The funds will also support the company’s growth by enhancing its technology, building its team, and meeting the evolving demands of advertisers in the video content space.
Omar Tawakol, Rembrand’s CEO and co-founder, expressed his excitement about the funding, stating, “This investment is a testament to the confidence our partners have in our vision. We are committed to delivering cutting-edge solutions that redefine how brands connect with audiences.”
Tom Chavez, Co-Founder and General Partner at super{set}, highlighted Rembrand’s potential, stating, “Rembrand is leading a significant transformation in AI-powered advertising. We are thrilled to support their efforts as they reshape the way brands engage with consumers.”
Rembrand’s innovative approach to video advertising is redefining the industry. By integrating AI seamlessly into the creative process, the company is empowering brands and content creators to unlock new revenue streams, optimize engagement, and deliver a superior viewer experience.
With its latest funding round and a robust roadmap for growth, Rembrand is poised to lead the next wave of AI-driven advertising solutions
