Swiggy Instamart, one of India’s leading quick commerce delivery platforms, has elevated its ‘Yeh Se Leke Woh Tak’ campaign with an innovative out-of-home (OOH) activation that has delighted travellers at Bangalore’s Kempegowda International Airport.
This ongoing campaign, featuring cricket legend Rohit Sharma, positions Swiggy Instamart as the ultimate ‘Sab Milega’ (everything) store, highlighting its capability to deliver any item imaginable to your doorstep in just 10 minutes.
Passengers making their way to the baggage claim area encountered a delightful surprise. As they waited for their luggage, products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage. This unexpected moment transformed the mundane task of collecting luggage into an engaging experience, adding a touch of surprise to their journey. The conveyor belt was branded at both ends with visuals of Rohit Sharma, accompanied by the caption, “Yeh se leke woh tak… Sab milega Instamart mein in 10 minutes.” This activation reminded users of the wide range of products available on Swiggy Instamart, demonstrating that convenience is just a tap away, even in the moments after a long flight.
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JCDecaux, which holds the advertising rights at Bangalore International Airport, played a crucial role in conceptualizing and executing this innovative activity in collaboration with authorities at BAIL.
In addition to the airport activation, Swiggy Instamart extended the campaign to an outdoor hoarding in Mumbai. The hoarding featured Rohit Sharma skillfully juggling an extensive range of products available on Swiggy Instamart. The products were displayed in a dynamic circular motion, creating a wheel-like effect that emphasized the vast and varied selection Swiggy Instamart offers.
Mayur Hola, VP – Brand at Swiggy, stated, “We kicked off the ‘Yeh se leke woh tak’ campaign with Rohit Sharma earlier this month to showcase our extensive assortment at Swiggy Instamart. Our intention with the airport activation was to surprise and delight travellers by showcasing our swift service, turning an ordinary moment into a delightful and engaging experience, much like ordering on Swiggy Instamart. Meanwhile, our hoardings with Rohit Sharma highlight the extensive range of products available on Swiggy Instamart, emphasizing our commitment to delivering convenience and variety in just minutes.”
Netizens were quick to share their thoughts on the campaign, with comments ranging from admiration to curiosity. Reactions included, “Wow what a thinking level for business,” “What if they take those things and go off,” and “Is this an airport or a mall?” These remarks highlight the creativity and impact of the campaign, as well as the playful curiosity it sparked among the audience.
These activations served as a powerful demonstration of Swiggy Instamart’s commitment to meet any need. From tea to toys, cards to cups, pens to pen drives, Swiggy Instamart showcased its readiness to deliver anytime, anywhere. By seamlessly blending surprise elements with practical demonstrations of their services, Swiggy Instamart successfully captured the attention and imagination of both travellers and the broader public, reinforcing its position as a leader in quick commerce delivery.
