In a recent episode of Aleena Dissects The Content Game, popular media personality Roshan Abbas joined Social Media Dissect Founder and CEO Aleena for a candid discussion on the evolving dynamics of content creation.
Roshan, a veteran in the media industry, shared valuable insights on what it takes to stay relevant in today’s fast-paced digital landscape. From the rise of short-form content to the power of storytelling, he explored how creators can engage audiences in new and meaningful ways.
“Agency’s need a shake up” One standout moment in the podcast was Roshan’s emphasis on the importance of Newness in the Industry and the need to escape out of the comfort space and to explore new avenues.
“The secret sauce is collaboration.” One standout moment in the podcast was Roshan’s emphasis on the importance of collaboration in the content world. He explained, “No creator can thrive in isolation. The more you collaborate, the more you grow.”
Roshan also spoke about the changing audience expectations, noting how creators must constantly adapt to the ever-shifting trends of social media platforms. He added, “It’s not just about what you create, but how you create it. Audiences today are savvy—they want authenticity.”
Sharing anecdotes from his extensive career, Roshan delved into the highs and lows of content creation, revealing the behind-the-scenes challenges of working in an industry that never sleeps. Despite the pressure, he remains optimistic about the future of digital media and how storytelling will continue to evolve.
“It’s about tapping into the human experience,” Roshan concluded, encouraging creators to focus on narratives that resonate on a deeper level.
For more details, watch the full Aleena Dissects podcast episode here:
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