This Diwali, RR Kabel, a prominent name in consumer electrical products, is taking a unique step to honor the vital contributions of electricians across India.
In their latest Diwali campaign, #LightUpLives, the brand unveils its Kabel Star Scholarship Program aimed at transforming the lives of electricians’ children by sponsoring their educational journeys. Through this inspiring initiative, RR Kabel highlights the dedication of electricians, the unsung heroes who ensure homes are safely illuminated during the festival.
Kirti Kabra, Director at R R Global, shares, “Diwali represents not only the victory of light over darkness but also a time to express gratitude for those who work behind the scenes. Electricians are crucial to our homes and communities, and this scholarship program is our way of investing in their families’ futures. It’s a tribute to their hard work and an encouragement for their children to pursue their dreams.”
The Kabel Star Scholarship Program is designed to provide educational support and funding to the children of electricians, giving them the opportunity to pursue higher studies and vocational training. With this scholarship, RR Kabel aims to empower young minds, offering them a brighter, more promising future that aligns with their aspirations. This thoughtful initiative not only honors electricians but also strengthens RR Kabel’s bond with the communities it serves, underscoring the company’s mission to foster growth beyond product lines.
In keeping with their socially responsible values, RR Kabel extends the reach of this campaign by inviting people to participate. For every ‘like’ received on the #LightUpLives video shared across platforms such as YouTube, Instagram, Facebook, and LinkedIn, RR Kabel will add an additional ₹5 to the Kabel Stars fund. This collaborative approach allows viewers to contribute directly to a cause that uplifts electricians’ families and supports the education of future generations.
Through this heartfelt campaign, RR Kabel encourages the public to appreciate and acknowledge the electricians who make Diwali celebrations safe and vibrant. By empowering these communities, the company shines a light on their immense contribution to the nation and aims to inspire a ripple of gratitude for those who make our festivals possible. This Diwali, as lights adorn homes across India, RR Kabel stands as a beacon of appreciation, honoring electricians by supporting their children’s dreams for a brighter tomorrow
