Saffola Oats has launched an exciting new campaign, unveiling two TVCs that showcase how oats can be a delicious and versatile ingredient in everyday cooking.
Moving beyond the common belief that oats are limited to porridge, these ads demonstrate how Saffola Oats can elevate familiar recipes with their soft, creamy texture, making meals both healthy and delicious.
The first TVC tells the story of a husband who is initially hesitant to try a bowl of what he assumes to be plain oats. His wife reassures him that it’s different from the usual, urging him to give it a try. To his surprise, the creamy texture and flavor win him over, leaving him delighted.
The second film features a mother-daughter duo at the dining table. The daughter is reluctant to eat a Chilla, but her mother encourages her to take a bite. Much to her delight, the softness and taste of the dish surprise her. The secret ingredient? Saffola Oats, India’s #1 oats brand.
Both ads drive home the message that Saffola Oats’ soft grains not only blend seamlessly into a variety of dishes but also enhance their taste, creating a “super-duper tasty” experience. These ads reinforce the brand’s promise of “Khana Banaye Healthy, Saath Mein Tasty,” showcasing the power of Saffola Oats to make everyday meals more nutritious and enjoyable.
Vaibhav Bhanchawat, COO of India and Foods Business at Marico, explains the intention behind the campaign: “We wanted to break the perception that oats are only meant for porridge. Our aim is to inspire people to discover the versatility of Saffola Oats and how they can add creaminess and flavor to a range of dishes, making them healthier and tastier.”
According to Ram Cobain, Chief Creative Officer of Mullen Lintas, the creative agency behind the campaign, “There are many everyday dishes that people don’t look forward to. With Saffola Oats, we wanted to show how these meals can be transformed with one bite. The soft grains blend effortlessly into any preparation, offering a delightful surprise to the eater.”
In addition to highlighting the taste, the campaign emphasizes the nutritional benefits of Saffola Oats, which are rich in fiber, iron, and protein. This makes them a wholesome choice for the entire family, ensuring meals that are not only flavorful but also packed with health benefits.
Saffola Oats’ latest campaign seeks to inspire home cooks to experiment with oats beyond breakfast, encouraging them to incorporate this versatile ingredient into their daily meals
