This World Heart Day, Saffola, a leading heart-care brand, is launching its ‘Step-Up For Your Heart’ campaign to raise awareness about the importance of heart health. With the growing impact of unhealthy lifestyles on cardiovascular well-being, Saffola aims to motivate individuals to adopt small, meaningful changes to improve their heart health.
The campaign is an extension of the brand’s long-standing #RozKaHealthyStep initiative, which encourages daily healthy habits as a preventive measure against heart disease.
This year’s campaign is centered around a simple but effective challenge: climbing stairs. Research has shown that taking the stairs regularly can significantly lower the risk of heart disease. In fact, according to the European Society of Cardiology, climbing four flights of stairs in less than 60 seconds is a reliable indicator of good heart health. Inspired by this, Saffola is urging people to take on the ‘Step-Up For Your Heart’ challenge, highlighting the ease of incorporating heart-healthy activities into daily life.
By participating in the initiative, individuals are encouraged to embrace the act of stair climbing as an accessible first step towards a healthier heart. The campaign allows consumers to test their heart fitness through a fun, interactive challenge.
Participants can visit the dedicated website, www.saffolastepup.marico.in, where they’ll find a motivational video message from actor Ronit Roy. The actor guides participants through a stair-climbing task, offering both encouragement and heart health tips.
The challenge goes beyond just stair climbing. As participants engage in the activity, they interact with an AI-driven conversation, adding an engaging and light-hearted element to the task. At the end of the challenge, each participant receives feedback on their performance, comparing their results with others based on steps taken and their overall physical response to the activity. This playful yet informative approach helps people better understand their current heart health status and encourages them to take more steps towards improvement.
In an age where sedentary lifestyles, poor dietary choices, and increasing stress levels are taking a toll on heart health, Saffola’s campaign comes as a timely reminder of the importance of making small, sustainable changes. The brand’s focus is clear: daily actions, like climbing stairs, can make a huge difference. The campaign highlights that strengthening the heart doesn’t always require drastic measures—just simple, consistent habits like taking the stairs can go a long way.
Somasree Bose Awasthi, Chief Marketing Officer at Marico, reinforces this message, saying, “Saffola has always been about promoting heart health and overall well-being. This World Heart Day, we’re going beyond awareness and actively engaging people with the ‘Step-Up For Your Heart’ initiative. The act of climbing 50 stairs a day, for example, can reduce the risk of heart disease by up to 20%. Through this campaign, we’re encouraging people to make climbing stairs a daily habit. Alongside healthy eating, which Saffola supports, these simple steps can lead to a healthier future.”
To make the experience even more rewarding, Saffola is offering assured prizes for those who take part in the challenge. Participants stand a chance to win exciting rewards such as discount vouchers from Healthians, Boat Smart Rings, Noise Colorfit Pulse 3, and one-month memberships to CultFit. Additionally, they can share the challenge with friends and family, encouraging others to join the movement for heart health.
By launching this campaign, Saffola is not only promoting physical activity but also sparking conversations about the importance of heart health. It reinforces the idea that heart care doesn’t have to be complicated; it’s about incorporating small, heart-friendly actions into everyday life.
This World Heart Day, take the challenge, step up for your heart, and inspire others to do the same. Remember, every step counts toward a healthier, stronger heart.
