Sahyadri Hospitals, Maharashtra’s premier multispecialty hospital chain, is revolutionizing healthcare communication with the launch of VK (Vichaar Kar), India’s first brand mascot in the medical sector.
Unveiled as part of the ‘Sahyadri – For Life’ campaign, VK joins hands with Bollywood superstar Anil Kapoor (AK) in a dynamic video series—The AKVK Show—designed to make healthcare conversations more engaging, accessible, and culturally relevant.
As a core component of Sahyadri’s progressive Sahyadri 2.0 initiative, The AKVK Show blends humor, cultural references, and relatable storytelling to simplify complex medical topics. The campaign encourages preventive care and wellness, helping families make informed healthcare choices through entertaining yet insightful discussions between Anil Kapoor and VK.
Speaking on this innovative initiative, Abrarali Dalal, Managing Director & CEO of Sahyadri Hospitals, stated, “We aspire to go beyond treating illnesses by fostering a culture of health awareness and preventive care. Through the ‘Sahyadri – For Life’ campaign, we reaffirm our role as Maharashtra’s trusted healthcare partner, standing by patients at every stage of their medical journey. We are delighted to have Anil Kapoor as the face of this mission.”
VK is more than just a mascot; he embodies the wisdom, humor, and relatability of the ‘Apla Marathi Manus.’ His engaging dialogues simplify intricate healthcare discussions, making them both informative and enjoyable. The fusion of VK’s witty persona with Anil Kapoor’s energetic charisma results in a show that not only educates but also resonates deeply with audiences.
Manish Rai, Chief Marketing Officer of Sahyadri Hospitals, emphasized the campaign’s unique approach, saying, “VK represents the voice of the people—breaking down healthcare complexities into everyday conversations that truly connect with our community. Paired with Anil Kapoor, The AKVK Show creates a powerful narrative that makes healthcare awareness entertaining and impactful.”
The ‘Sahyadri – For Life’ campaign ensures wide outreach by leveraging multiple platforms, including digital media, print, Out-Of-Home (OOH), radio, and OTT streaming services. Designed to engage diverse demographics across Maharashtra, this initiative seamlessly integrates regional authenticity with global healthcare advancements.
Beyond the video series, the campaign delivers a strong and reassuring message—“You and Us.” This statement underscores the joint responsibility between individuals and healthcare providers in maintaining good health. Sahyadri’s team of world-class doctors, backed by advanced medical technology, stands committed to supporting people on their wellness journey.
Manish Rai further explained, “Health is a shared commitment. ‘You and Us’ reinforces that while individuals must take charge of their well-being, Sahyadri is always here to provide expert care, innovative treatments, and holistic healthcare solutions.”
With 11 cutting-edge hospitals across Maharashtra, Sahyadri Hospitals continues to lead the way in patient-centric innovation. The ‘Sahyadri – For Life’ campaign sets a new industry benchmark, proving that healthcare communication can be both informative and deeply engaging.
By introducing VK and The AKVK Show, Sahyadri Hospitals is not just transforming how medical information is shared—it’s redefining the role of hospitals as proactive partners in community wellness. This groundbreaking campaign is a testament to Sahyadri’s vision of making healthcare more relatable, accessible, and impactful for everyone.