This holiday season, Samsung is raising the bar for festive celebrations with an extraordinary campaign that redefines creativity.
Highlighting the revolutionary Sketch-to-Image feature of the Galaxy Tab S10 Ultra, Samsung blends tradition with cutting-edge augmented reality (AR) technology to deliver an engaging and immersive experience.
The campaign, launched just in time for Christmas, introduces an interactive Santa-themed AR game accessible through a print advertisement. By scanning a QR code, users are transported into a 3D world powered by the Galaxy Tab S10 Ultra. The journey begins with a simple Santa sketch, which the Tab’s advanced AI transforms into a vivid, lifelike image. This unique feature demonstrates the unparalleled precision of the S Pen and the creative potential of the Sketch-to-Image tool, making it a perfect partner for anyone looking to explore their artistic side.
At the heart of the campaign is a delightful Santa AR game where users guide Santa as he delivers gifts across rooftops. This interactive feature merges the joy of gaming with the magic of the holiday season. By showcasing the Galaxy Tab S10 Ultra’s ability to convert rough sketches into polished visuals, the campaign emphasizes the limitless possibilities for creators, designers, and enthusiasts.
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Aditya Babbar, Vice President of MX Business at Samsung India, expressed his excitement about the campaign:
“Samsung is dedicated to creating innovative experiences that inspire. The Sketch-to-Image feature on the Galaxy Tab S10 Ultra is a testament to this commitment. It enables users to turn simple ideas into stunning visuals with ease. This festive campaign not only highlights this powerful feature but also showcases how technology can bring imagination to life.”
The campaign is a result of a creative partnership between Samsung and Cheil India, with the shared vision of merging technology and imagination. Vikash Chemjong, Chief Creative Officer at Cheil India, stated:
“This Christmas, we’ve created something truly special with the Galaxy Tab S10 Ultra. The Santa AR game and the Sketch-to-Image feature showcase how technology can make celebrations more interactive and magical. Together, we’re pushing boundaries and creating experiences that resonate with people of all ages.”
The Galaxy Tab S10 Ultra stands out as a powerhouse for creators and storytellers. Its precision S Pen, coupled with AI-driven tools, offers a seamless way to transform ideas into professional-grade visuals. Whether you’re designing festive greetings or working on complex creative projects, the Tab empowers users to explore new horizons of imagination.
As AI continues to shape the future of technology, Samsung’s innovative approach ensures that these advancements remain accessible and user-friendly. This festive campaign not only celebrates Christmas but also underscores the Galaxy Tab S10 Ultra’s role as a versatile and indispensable creative tool.
By integrating AR and print, Samsung has set a new standard for how brands can engage with audiences during festive seasons. The Galaxy Tab S10 Ultra isn’t just a device; it’s a gateway to a world where creativity and technology unite to inspire.
This Christmas, Samsung has given us more than just a campaign—it’s a celebration of innovation, imagination, and the joy of creating something extraordinary. With the Galaxy Tab S10 Ultra, the possibilities are truly endless. What will you create this festive season