‘Awesome is for everyone’
Samsung India has decided to break from convention with its latest launch, ‘Galaxy A54 5G White Edition’, targeted at young tech enthusiasts with an appreciation for individuality.
To celebrate this launch and advertise the new edition of their product, Samsung has come up with a fresh and innovative new marketing technique – an all-white treasure hunt featuring three famous creators from India: Anuv Jain, Parul Gulati, and Dhanashree.
This captivating 3-part content series not only emphasizes the device’s glamorous design and excellent capabilities but also ensures that their content will be engaging and irresistible for their viewers. It immerses viewers in an all-white world where creators take on unique tasks tailored to their own respective talents, revealing the phone’s key features along the way.
Samsung took to Instagram to introduce their audience to the creators involved in their new “all-white adventure”, asking their followers to guess what they’re up to:
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Their followers didn’t have to wait long to know the answer, because the next day, Samsung released the first part of the content series, featuring Parul finding the first “clue” in a chic setting that emphasized their edition’s ‘Awesome Durability’.
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Soon, Samsung released the second part of their content series, featuring Anuv Jain singing a song and unlocking the second benefit of the new Galaxy edition: water resistance.
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And for the third and final part of the content series, Samsung focused on Dhanashree, ending the video with all three creators receiving a bag of Samsung’s new ‘Galaxy A54 5G White Edition’
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Samsung’s decision to collaborate with Parul, Anuv and Dhanashree, three famous influencers from the popular niches of fashion, music and dance respectively, was extremely beneficial. Samsung will be able to leverage their popularity to appeal to Gen Z, their target audience, and will also be able to make use of their massive follower count and skyrocketing engagement on Instagram to promote their new edition.
Some features of Samsung’s ‘Galaxy A54 5G’ include: its Corning Gorilla Glass 5 durability that gives it an improved drop performance; a resistance to scratches with high retained strength; an IP68 water resistance; and the usual Samsung wallet functionality and intuitive One UI. The use of an engaging and innovative content series to promote these features ensures that they remain memorable to all viewers, signaling a bright new beginning with a profitable future ahead.
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