Shopsy, the rapidly growing hyper-value platform, has launched its latest campaign, ‘Apna Swag, Bina Brand Tag,’ featuring Sara Ali Khan Sara Ali Khan.
The campaign is designed to resonate with Bharat consumers who are on the lookout for quality and style without straining their budget. Shopsy challenges the prevailing notion that lower prices mean lower quality, positioning itself as the go-to destination for top-notch products at affordable prices without the typical mark-ups.
A recent viral clip showcased Sara Ali Khan in a surprising airplane outfit mishap, sparking widespread social media speculation about the cost and potential damage of her attire. To everyone’s surprise, Sara later revealed that her chic outfit was an affordable, unbranded piece from Shopsy. This unexpected twist highlighted that stylish, high-quality clothing can indeed be budget-friendly.
Shopsy’s campaign boldly challenges the stereotype that high-quality products must come with high prices. The campaign is aimed at value-conscious Bharat consumers who desire premium quality and style within their budget. By offering products without unnecessary mark-ups, Shopsy positions itself as a destination where customers can find top-quality items at lower prices.
Prathyusha Agarwal, Business Head at Shopsy, commented on the campaign, “As one of the country’s fastest-growing hyper-value platforms, Shopsy provides a unique opportunity for millions of Bharat e-shoppers to bridge the gap between their dreams and means. The campaign ‘Apna Swag, Bina Brand Tag’ featuring Sara Ali Khan is crafted with a deep understanding of our customers’ needs, prioritizing affordability, quality, and trends. At Shopsy, we aim to bring the best quality at affordable prices. With the increasing popularity of online shopping in smaller cities, Shopsy is dedicated to improving accessibility and delivering unmatched value to Bharat.”
Expressing her excitement for the new campaign, Sara Ali Khan said, “Being part of Shopsy’s campaigns is always a blast—they’re so fun and relatable! As someone who loves a good deal, Shopsy really hits home for me. This time around, it’s even more special because I got to be myself. It’s exciting to partner with a brand that exemplifies the perfect combination of quality and affordability. This campaign celebrates smart, value-conscious choices, and I’m sure customers will enjoy it as much as I enjoyed working on it.”
The ‘Apna Swag, Bina Brand Tag’ campaign is aimed at price-sensitive consumers seeking trendy and affordable products. Consumer research revealed that people often associate high prices with high quality. To counter this perception, Shopsy showcases quality products at lower prices by collaborating with sellers on the platform. This strategy not only meets the needs of budget-conscious buyers but also sets a new standard by proving that quality and affordability can coexist.
