Mumbai, 17th February– Tune, Born from the celebrated legacy of two studios, Bandstand Videos and Tikdum Studios, is officially announcing its launch today.
Creative duo Tuhin Arya and Neel Nigam have announced the launch of Tune, a creative agency built on a decade of expertise in crafting bold, idea-first campaigns. With Bandstand Videos and Tikdum Studios as in-house production arms now, Tune aims to bring back the golden era of advertising where ideas led and impact followed.
For the past decade, Bandstand Videos has delivered over 200 award-winning film campaigns, while Tikdum Studios has redefined product films with sleek CGI and captivating visuals. They have worked on several major brands, including Urban Company, DSP Mutual Fund, Bombay Shaving Company, Mamaearth, SUGAR Cosmetics, etc
“Tune is our effort to make advertising great again. We plan to work with like-minded brand partners for long-term value creation. The team behind Tune stands by this thought of doing exceptional work and breaking boundaries and stereotypes on the way agencies have functioned over the years,” said Tuhin Arya Co-founder & Chief Creative of Tune.
“With Tune, we want to bring back the focus on bold ideas and impactful storytelling while staying aligned with data-driven insights. The industry is evolving rapidly, and while algorithms play a role, creativity should remain at the heart of advertising. Our goal is to strike the right balance where innovation meets timeless storytelling to create campaigns that truly resonate,” said Neel Nigam, co-founder & Chief Content of Tune.
As Tune takes its first steps, the agency has already closed a few accounts, with announcements on two more partnerships expected soon.
