Sebamed, a renowned German skincare and babycare brand marketed in India by USV, has launched an impactful campaign in honor of Breastfeeding Awareness Month.
This campaign features a poignant digital film that delves into the often overlooked struggles faced by mothers as they navigate the intricate world of breastfeeding.
The film shares the compelling stories of four mothers who bravely reveal their personal breastfeeding experiences. These narratives encompass a wide range of emotions, from initial fears and frustrations to the steadfast determination that helped them overcome various challenges. By candidly discussing their journeys, these mothers aim to break the silence surrounding breastfeeding struggles and normalize conversations about these common, yet often stigmatized, issues.
Breastfeeding, while a natural and nurturing act, can present numerous challenges for new mothers. Difficulties such as trouble with latching, low milk supply, and persistent pain can lead to feelings of frustration and isolation. Sebamed’s film emphasizes that seeking help during these trying times is a sign of strength, not weakness. It highlights the pivotal moments when these mothers sought professional assistance from pediatricians, which played a crucial role in their breastfeeding success.
Karan Goel, VP of Marketing at Sebamed, underscores the importance of this initiative: “New mothers often feel overwhelmed and isolated with breastfeeding challenges. We are committed to inspiring and spreading awareness through various parenting groups, making moms feel confident and powerful as they overlook the stigmas surrounding seeking help during such times. With this initiative, we aim to emphasize that it is perfectly acceptable to ask for professional help. We at Sebamed, envision to support moms at every step of their motherhood journey.”
The film beautifully captures the essence of daily battles and triumphs, reinforcing the idea that no mother is alone in her journey. Its concluding message, “Babies don’t come with a manual. It’s OK to ask,” serves as a poignant reminder that seeking support is an act of love and courage.
Sebamed’s campaign extends beyond the film, reaching over a million mothers through parenting community channels. The brand is also offering virtual lactation workshops in collaboration with pediatricians, providing much-needed support and education to breastfeeding mothers.
