U&i, the fast-growing Indian lifestyle tech accessories brand, has teamed up with Bollywood sensation Shahid Kapoor for its latest digital advertisement.
The collaboration brings together the dynamic presence of Kapoor with U&i’s commitment to quality, innovation, and sleek design. This new ad campaign showcases how U&i’s cutting-edge products effortlessly blend into the modern, fast-paced lifestyles of today’s consumers.
The ad film, which features Shahid Kapoor interacting with a variety of U&i products, highlights the brand’s emphasis on both style and functionality. Kapoor’s versatile acting and charm perfectly align with U&i’s philosophy, bringing the brand’s core values—reliability, innovation, and sophistication—to life.
Paresh Vij, the Founder & Director of U&i, shared his excitement about the partnership, stating, “Shahid Kapoor represents the perfect combination of energy and excellence, making him the ideal face for our brand. His appeal and connection with consumers resonate deeply with our mission to deliver high-quality, stylish, and functional products to tech-savvy individuals across India.”
Since its inception in 2019, U&i has carved a niche for itself in the competitive world of tech accessories, quickly becoming a trusted name among consumers. The brand’s product offerings cater to a broad range of tech enthusiasts, offering everything from audio devices to power solutions and mobile accessories. This strategic collaboration with Kapoor is a key step in broadening U&i’s reach, with a focus on attracting a diverse demographic.
U&i’s impressive product lineup includes:
- Audio Devices: Premium headphones, earphones, and wireless earbuds that deliver an immersive audio experience.
- Power Solutions: Reliable power banks and chargers designed to keep devices running smoothly throughout the day.
- Mobile Accessories: A wide range of mobile essentials such as charging cables and car chargers, designed to enhance the functionality of smartphones.
Each U&i product is crafted with the perfect balance of style and performance, ensuring that customers receive products that are as functional as they are aesthetically pleasing.
U&i’s rapid growth can be attributed not only to its high-quality offerings but also to its strong branding strategy, which focuses on building emotional connections with consumers. By partnering with high-profile celebrities like Shahid Kapoor, U&i continues to strengthen its brand identity, building trust and visibility in a crowded market. The brand also places great emphasis on customer feedback, using it to drive product innovation and refine its offerings.
With plans to expand further, U&i is poised for continued success in India’s tech accessory market. Through its collaboration with Shahid Kapoor, the brand aims to solidify its position as a leader in the lifestyle tech space, offering products that combine modern innovation with enduring style.
U&i’s latest ad campaign is not just about showcasing tech products; it’s about celebrating a lifestyle—one that is stylish, efficient, and designed for the modern consumer.
