Shoppers Stop has launched their new Fratini collection with their newest campaign ‘Live Epic’ with their brand ambassador, actress Sanya Malhotra.
The ‘Live Epic’ campaign portrays Sanya with the vibrant spirit of the Fratini girl who lives life to the fullest and wants the best of both worlds without making any choices. Her radiant personality shines brightly through her confidence and cheerfulness as she embarks on thrilling adventures, explores her passion for travel, pursues her career, seeks love in her friend and shares meaningful moments with her mother.
Accompanied by a catchy, upbeat soundtrack, Shoppers Stop new advertisement perfectly conveys the message of living an epic life without any compromises.
Their new Fratini collection aims to cater to today’s women by providing them a diverse variety of fashion to choose from, ranging from dresses to casual clothes to workwear in a variety of colors and styles.
Shoppers Stop’s decision to partner with Sanya Malhotra will undoubtedly be advantageous for them. Sanya’s dynamic and relatable personality will have a universal appeal to their younger audience, and her devoted fan following, including 3 million followers on Instagram, will give them a ready-made platform to promote their collection.
Ms. Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication at Shoppers Stop, said; “At Shoppers Stop, we are always committed to inspiring and engaging our customers, and we believe that self-expression lies at the heart of fashion. The ‘Live Epic’ campaign for Fratini underscores the brand’s dedication to inspiring people to live life to the fullest and with confidence. Why just live, when you can Live Epic”
Sanya Malhotra, brand ambassador, expressed her excitement, saying, “I am so happy to be a part of Fratini’s latest campaign and to represent Shoppers Stop, one of the most loved fashion and beauty destinations in India. Fratini’s collection beautifully blends style and a liberated fashion narrative. The ‘Live Epic’ campaign captures me making life choices in different situations. I am especially excited about the creative expression that has been given to this campaign.”
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