Dabur, a leader in the beverage industry, has taken its innovation to the next level by launching a new and exciting campaign featuring Bollywood heartthrob Sidharth Malhotra.
The star has been roped in to endorse the brand’s latest offering, Réal Fizzin’—a vibrant range of fizzy fruit drinks that are set to redefine the beverage experience for consumers across India.
Crafted by the creative minds at Lowe Lintas, the campaign showcases Dabur’s commitment to delivering exceptional products that combine the goodness of fruits with the playful excitement of fizz. The Réal Fizzin’ range offers a delightful assortment of flavors, including the tangy zest of cranberry, the citrusy burst of orange, the refreshing twist of jeera cola, the crisp sweetness of apple, and the classic zing of Nimbu (lemon).
The TV commercial (TVC) for Réal Fizzin’ is a visual treat, beautifully choreographed to capture the essence of fun and freshness that the brand represents. Accompanied by a catchy soundtrack, the film brings out the vibrant personality of Réal Fizzin’ drinks, making it impossible for viewers to resist the allure of this fizzy delight.
Mayank Kumar, Vice President of Marketing at Dabur India, expressed his enthusiasm about the new launch, saying, “We are thrilled to expand our beverage offerings with Réal Fizzin’. Sidharth Malhotra’s association with the brand brings a youthful energy that perfectly aligns with the lively spirit of Réal Fizzin’. This latest range truly offers the best of both worlds—combining the health benefits of fruit with the exhilarating fun of fizz.”
The campaign’s creative team, led by Vasudha Misra, Regional Creative Officer at Lowe Lintas, has masterfully blended style and substance to create a memorable ad that resonates with the target audience. Misra shared her thoughts on the campaign, noting, “This film captures the refreshing nature of Fizzin’ with a cool, effortless vibe. It’s all about having fun and enjoying life, much like the drink itself.”
With the launch of Réal Fizzin’, Dabur continues to innovate and cater to the diverse tastes of its consumers. The campaign not only highlights the brand’s extensive portfolio of beverages but also reinforces its commitment to quality and customer satisfaction.
As Sidharth Malhotra steps into the role of brand ambassador for Réal Fizzin’, fans and beverage enthusiasts alike have something exciting to look forward to. Whether you’re craving the tang of cranberry or the zing of lemon, Réal Fizzin’ promises to deliver a fizzin’ amazing experience in every sip.