BN Group’s cooking oil brand, Simply Fresh, has unveiled a heartwarming Ganesh Chaturthi film, created by MAGIC Network. The film highlights the cherished tradition of welcoming Lord Ganesha into homes across Maharashtra. It moves beyond traditional advertising to offer an insightful take on the festive spirit.
Kiran Giradkar, the Group CMO of BN Group, emphasized the brand’s approach to moment marketing. “Many brands tend to force themselves into festive communications,” says Giradkar. “At Simply Fresh, we aim to create content that resonates with our audience, even if it doesn’t directly tie to our product. Our brand thrives on promoting fresh ideas and acting as a facilitator for unique perspectives.”
Co-founder of MAGIC Network, Mohit Ahuja, spoke about the importance of offering something new to the advertising space. “We strive to deliver content that brings a fresh angle to the conversation around moment-based marketing,” he explained. “Our work for Simply Fresh during Ganesh Chaturthi aligns with this goal, presenting a new aspect of how the festival is celebrated.”
Ankur Jain, fellow Co-founder of MAGIC Network, elaborated on the concept behind the film. “The film explores the idea of an ‘atithi,’ or guest, in relation to Lord Ganesha’s arrival and stay during the festival,” he noted. “In this way, the film answers the question of how households decide the duration of their Ganesh Chaturthi celebrations.”
The Ganesh Chaturthi film was directed by Zaheerali Furniturewalla of Piixel Street, with Bhavin Mehta producing the project. Following their earlier work on the Independence Day video “Azadi Ek Zimmedari Hai,” MAGIC Network continues to elevate its content with culturally relevant narratives that move beyond traditional advertising.
Simply Fresh’s Ganesh Chaturthi film encapsulates the spirit of the festival while introducing thoughtful, creative storytelling to engage audiences. The film is a testament to how brands can leverage cultural celebrations to connect with consumers on a deeper level.
