Simply Fresh, a leading brand under the BN Group, has launched its latest initiative, the #DiwaliKeBaadKiSafai campaign, aimed at encouraging people to extend their cleaning efforts even after the Diwali festivities. While many are accustomed to preparing their homes before Diwali with deep cleaning and decluttering, Simply Fresh is shifting the focus towards the importance of maintaining cleanliness once the celebrations come to an end. The campaign shines a spotlight on the responsibility of keeping both homes and communities clean post-Diwali.
In India, the ritual of cleaning homes before Diwali is deeply symbolic. It signifies the removal of negativity and the welcoming of good fortune. However, once the festival concludes, neighborhoods are often left with remnants of celebrations like fireworks, decorations, and litter. #DiwaliKeBaadKiSafai seeks to inspire individuals and families to continue their cleaning efforts beyond their front doors, fostering a sense of community responsibility to keep public spaces clean and tidy.
The campaign’s touching storyline features a heartfelt moment between a grandmother and her grandchild, where the grandmother gently reminds the child that “Diwali truly concludes only when both the home and the neighborhood are clean.” This interaction encapsulates the importance of communal efforts and the value of teaching younger generations to take part in responsible actions that benefit the environment.
Kiran Giradkar, Chief Marketing Officer at BN Group, expressed the vision behind the campaign: “Diwali is a time of joy, tradition, and togetherness. While we often emphasize pre-Diwali preparations, it’s crucial to remember the need for post-festival cleanliness. Through #DiwaliKeBaadKiSafai, we want to inspire individuals to extend their efforts to the larger community. At Simply Fresh, our aim is to create campaigns that not only align with our business goals but also contribute to the well-being of society.”
The #DiwaliKeBaadKiSafai campaign will be featured across various social media platforms, including Instagram, Facebook, YouTube, LinkedIn, and X. People are encouraged to share their post-Diwali cleaning stories using the campaign hashtag to inspire others to join the movement and create cleaner, more welcoming neighborhoods.
This new initiative is part of a broader series of socially impactful campaigns led by Simply Fresh. Their previous campaigns, like #BappaHiBatayenge during Ganesh Chaturthi, emphasized family unity, while #HarLadkiDurga during Durga Puja celebrated women’s strength. By introducing innovative campaigns, Simply Fresh consistently promotes community engagement and positive social change.
Through #DiwaliKeBaadKiSafai, Simply Fresh encourages people to continue celebrating the spirit of Diwali by fostering cleaner, healthier spaces for everyone.
