Slice has announced the appointment of actress Nayanthara as its latest brand ambassador.
After becoming a popular name in households across the country for its mango flavour, Slice aims to strengthen its connection with audiences still further. Nayanthara, widely known as ‘Lady Superstar’ with over 7.8 million followers on Instagram, is the perfect fit and will now be recognized as the new face of the brand. This association for Slice has been facilitated by Frameworks Entertainment.
Taking to Instagram, Nayanthara wrote, “Get your mango cravings on standby because @slice_india and I are about to drop the juiciest surprise!”
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Sharing her excitement, Nayanthara said, “I am thrilled to be a part of the Slice family and contribute to the legacy of this iconic brand. Known for its memorable campaigns, I am eager to be a part of the brand’s upcoming projects. I hope the new campaign immerses my fans in the delightful world of Slice in a unique and captivating way.”
Speaking on the association, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India said, “We are delighted to welcome Nayanthara to the Slice family and are positive that her wide appeal that cuts through masses will further help build the brand connect with our core consumers. Both Slice and Nayanthara have entertained families and brought people together in an endearing manner. We hope this magic continues with the new film as well and it will be loved by everyone.”
Slice will also be launching a new campaign later this summer.
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