Qualcomm Technologies, Inc., has launched its first-ever festive season campaign in India, empowering consumers with the “Power To Move”. Snapdragon, Qualcomm Technologies’ flagship chipset platform, delivers superior performance, power efficiency and intelligent on-device AI for smartphones, PCs and beyond and has a large and fast-growing user base across the country.
Snapdragon-powered devices deliver a fast, reliable, and truly interactive experience. The “Power To Move” campaign, which spans online and offline platforms, showcases how Snapdragon devices enhance everyday moments and experiences – whether personal, professional, or social. It highlights the key features and capabilities that Snapdragon enables, including the ultra-clear cameras; Elite gaming experience; best-in-class power efficiency; and the Best in class on-device AI capabilities that give a boost to productivity, creativity, and entertainment.
This integrated campaign will feature a dynamic mix of outdoor advertising, cinema promotions, and digital awareness initiatives, with a special focus on sports.
“Qualcomm is excited to collaborate with industry partners and channels in India to bring the best of Snapdragon to consumers this festive season. We are committed to delivering premium experiences with a laser-sharp focus on hyper-personalization, reliability, and security. The “Power To Move” campaign represents the power of progress and values that resonate deeply with Qualcomm Technologies’ vision to create technology that empowers people. This campaign brings this ethos to life. India is a key consumer device market and as millions of Indians gear up for their eagerly awaited purchases this Diwali, Snapdragon is here to bring more joy and celebration to every moment, powering your experiences with our cutting-edge technology.”
As part of the campaign, Qualcomm Technologies is showcasing its range of Snapdragon powered devices from OEMs such as Microsoft, Samsung, Xiaomi, iQOO, Realme and Motorola, available on e-commerce platforms such as Amazon and Flipkart, to educate users on the benefits that a Snapdragon device offers in delivering premium experiences across a broad range of prices.
