“In a world full of trends, we choose kindness.”
Spykar, a fashion brand, has announced the launch of its latest campaign, ‘PocketFullOfLove’ with the mission of infusing kindness and positivity to communities and reminding everyone that despite life’s many challenges, love stands above all.
Hosted at Phoenix Palladium Mall in Mumbai, the campaign centered around spreading ‘pockets full of love’ in the mall by hosting activities like Spin the Wheel across stores, thus creating unique moments of shared joy and connection. Participants were also allowed to collect blank cards, and could therefor personalize compliments and spread kindness to others around them. Thus, Spykar aimed to create a lasting impact by fostering a culture of positivity.
Spykar also took to Instagram, asking its followers to comment with a compliment for a stranger or a friend in order to kickstart the chain of positivity.
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Vivek Shah, marketing head of Spykar, expressed that “In a world that often feels divided and chaotic, it was essential to remind ourselves of the love and compassion that bind us together. The ‘PocketFullOfLove’ campaign was Spykar’s way of spreading this message and fostering meaningful connections within audience. As a brand, Spykar is committed to delivering more than just fashion. We strive to create experiences that resonate with our audience. With the Valentine’s Day campaign, we hoped to inspire others to embrace kindness and make a difference in the lives of those around them.”
Thus, this Valentine’s Day, Spykar expanded the concept of love beyond romance in order to serve as a reminder of the enduring power of kindness, happiness and radiance, underscoring its commitment to making a positive impact in the community.
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