Coca-Cola won a total of 6 medals across categories in the 10th edition of the Indian Marketing Awards (IMA).

Hosted at Taj Santacruz, Mumbai, the IMA celebrated brands and agencies for their spectacular work, creativity and innovation. This included organizations, individuals and teams who have managed to achieve outstanding accomplishments through their marketing strategies.

At the dazzling awards night, Coca-Cola India Private Limited soared above all others by winning a total of 6 medals across categories. The brand won 2 golds and 4 silver metals for their exemplary work in the marketing sphere. They were hailed for their Thums Up campaign, which took a distinctly digital-first, multi-tech marketing approach to drive consumer engagement and featured renown cricketers and superstar bowlers, including Umran Malik, Brett Lee and Jasprit Bumrah. It also provided exclusive access to Toofani match moments via their creative ‘Stump’ Cam.

The judges for the IMA 2023 awards was chaired by CK Venkataraman, Managing Director, Titan Company. Several other jury members seasoned professionals and renowned industry leaders. The event was powered by Laqshya Media Group while Mobavenue was the growth partner.