Cornitos, a brand of Greendot Health Foods, has launched a brand-new #CornyTheCrazyCricketFan campaign, featuring its famous new mascot, ‘Corny – the uncooperative Chimp.’
Comprising of three teaser films and one campaign launch film, this campaign captures Corny’s unrelenting passion for cricket and enduring hope to experience the World Cup live. It begins by depicting his challenges in gaining access to the stadium, leading to comical attempts of desperation and persuasion. As the narrative continues, it features Corny’s increasing frustration at being denied entry along with the passionate and heartwarming support he receives from his devoted ‘Corny Army’, who stand behind him with the rallying cry, “Let Corny In.”
Thus, Corny’s relentless pursuit of the Cricket World Cup mirrors the determination and enthusiasm of all cricket fans, illuminating how one chimpanzee’s spirit inspires and uplifts the world, helping many achieve their dreams and igniting their passion for sports.
Cornitos took to Instagram to share their new campaign video with the enthusiastic caption, “Guess where is Corny the Crazy Cricket Fan? At the Cricket World Cup! We know!! Check this reel out to find out what happened at the Match today.”
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Manoj Singh, Head of Marketing at Greendot Health Food Pvt Ltd, Cornitos, expressed his thoughts on the campaign: “Cricket is one of the most beloved sports in India, and fans eagerly anticipate every match. While not everyone can attend in person, their spirits remain high, and they continue to cheer for their team in every way possible. This sentiment is beautifully portrayed in the campaign, and we hope that Corny, and anyone who shares a similar dream, will get the opportunity they deserve soon. As a brand, we wholeheartedly support their passion.”
Cornitos aims to widen their audience as much as possible and has thus ensured that this campaign is live across all their social media platforms. On Instagram, it has received more than 81k likes and a torrent of positive comments, indicating that it has touched the hearts of its audience.
