Domino’s India has introduced a dynamic new look with the launch of its brand-new campaign, “It Happens Only with Pizza”.
“The new look captures the essence of being more than just a brand – it’s a companion for every joyful moment. This transformation is not just skin-deep; it’s the embodiment of an old friend, reimagined in an exciting new avatar,” Domino’s said.
At the heart of this lively brand revitalization is the IHOP campaign, designed to infuse Domino’s with a lively and dynamic flair and especially appeal to Gen Z and young millennials. Thus, Domino’s new initiative is the bedrock of their Brand Relaunch, which will involve a fresh packaging design and a brand overhaul. Their rebranding goes beyond aesthetics: it’s about creating long-lasting memories that are synonymous with fun, youthfulness and energy.
Domino’s aim is straightforward: they wish to position Domino’s as the ultimate choice for creating memorable experiences and building connections, all centered around a global love for pizza.
However, Domino’s old customers need not worry: the delicious pizza they know and love remains unchanged. It’s merely wrapped in a more vibrant, youthful and appealing presentation.
“While Domino’s is a leader in pizza category, through ‘It Happens Only with Pizza’, we intend to target consumers’ mindshare to gain and grow share of pizza occasions. Out of 1000 meal occasions in a year, pizza is consumed only thrice. A 360-degree communication, including stores and delivery boxes, brings the experience in an integrated manner, allowing Domino’s to gain share of occasions in a $51 billion foodservice market, where pizza is just $1 billion.” Sameer Khetarpal, MD & CEO of Jubilant FoodWorks Limited, said.
To promote their new look even further, Domino’s has brought alive 3D anamorphic billboards in Delhi which will feature larger-than-life representations of key IHOP moments, mirroring the new packaging design in order to enhance Domino’s brand recognition.
Leave feedback about this