Dyson, the global technology company, has appointed Bollywood actress Deepika Padukone as their UK-based Hair Care technologies’ ambassador.

 Through this partnership, Dyson aims to simultaneously increase awareness around the importance of maintaining hair health and drive relevance for Dyson’s technologically advanced styling tools. Padukone, who is renowned for her elegance and expression of individuality, is known for pushing boundaries in the global fashion landscape. She is a firm believer in making skin and hair care routines simpler, more joyful and more effective with high-performance products backed by science. She has also been gaining traction all across the world with her appearances at the Met Gala and as presented for the film RRR at the Oscars. This makes her an ideal fit to endorse Dyson’s expansive vision for redefining hair styling experiences with elegant and innovative engineering for every hair type, with the ability to create superior hairstyles while avoiding damage.

Ankit Jain, Managing Director, Dyson India, was extremely pleased to partner with Padukone. By combining cutting-edge engineering and forward-thinking design, Dyson Hair Care technologies will revolutionize the way people style and care for their hair, and Jain believed that Deepika Padukone’s involvement will further amplify conversations on healthy and versatile everyday styling that is suited for all hair types.

Deepika Padukone has also commented on her latest appointment, asserting that Dyson’s commitment to innovation and focus on delivering technology for healthier hair styling has always resonated with her. A hairstyle can make or break a look, and this association will hopefully inspire people to achieve superior hair styles while also caring for the health of their hair.