Ferrero India Private Limited has roped in Bollywood superstar Hrithik Roshan to announce the launch of ‘Ferrero Collection’, a gifting pack for festive occasions.

Their campaign for the pack features Hrithik Roshan explaining how Ferrero’s new collection, inspired by Italian pastry expertise, is exquisitely crafted and passionately designed with the intention of standing out from the rest. This includes their signature range of products, including Ferrero Rocher, Raffaello, and Ferrero Rondnoir.

Hrithik Roshan concludes the video with the statement: “Ferrero Collection – the art of fine taste”, associating the brand and their new collection with refinement, sophistication and delicious delight.

Hrithik Roshan involvement in Ferrero’s campaign will undoubtedly produce striking results. It will allow Ferrero to leverage his star power, utilize his large, devoted fan-base in order to appeal to a wider audience, and align their collection’s luxurious appeal with his celebrity image.

Zoher Kapuswala, Head of Marketing at Ferrero Pralines, said, “India has a long-standing custom of gifting during festivals and special occasions. With the premium gifting market on the rise, today’s consumers are looking for novel premium gifting options that create lasting impressions and Ferrero Collection is the perfect gift choice. The luxurious set and select assortment of different products in the Ferrero Collection are ideal for consumers looking for a premium gift for their loved ones.”

Ferrero’s new collection is available in packs of 15 and 24 pieces in leading trade stores and e-commerce platforms.