‘Hotels on Goibibo get full marks by Bebo’
Goibibo has announced its new brand ambassador Kareena Kapoor and launched a new commercial that features her as her iconic 2001 character ‘Poo’, brought back as Bebo.
This campaign gives a voice to the main character energy of every Indian traveler with Kareena, aka ‘Bebo’, as its mouthpiece. Kareena is seen walking around with two friends, checking out and various hotel rooms. After giving them all disappointed ratings, her friends suggest ‘Goibibo’, and an elated Bebo gives it full marks, indicating how they have surpassed her high standards.
Conceptualized by Talented and executed by Dharma 2.0., this campaign is timed to coincide with the launch of Goibibo’s new campaign – ‘Room aise on Goibibo, full marks by Bebo’ – as well as their new social media identity.
Goibibo took to Instagram to share a humorous post about their new brand ambassador:
View this post on Instagram
Goibibo’s decision to rope in Kareena Kapoor is bound to garner excellent results for them. It will allow them to leverage her star power to appeal to a wider audience align her charismatic popularity and high standards with their mission to make sure accommodations are authentic and high-quality.
Raj Rishi Singh, Chief Marketing Officer, Goibibo, said, “We all have a main character energy to our personalities which becomes especially prominent when we are on our travel breaks. With Kareena Kapoor Khan, the brand not only gives representation to this facet of our personality but also seamlessly integrates the brand and the ambassador into a cohesive voice. Our larger campaign speaks to the evolving expectations of Indian travellers and the increasing expectations from all operators in the space. We are hopeful that our audience will be as excited as we are for this new chapter for Goibibo.”
Kareena Kapoor Khan said, “It’s such a delight to be the new face of Goibibo, or should we call it ‘Goibebo’? Among all the roles I’ve played on screen, Poo has been one character that has been an all-time audience favourite, even after all these years! It’s fascinating to see how Goibibo has taken such a beloved character and infused it into their new, fun campaign. Becoming Poo again, twenty years later, was such fun and it reminded me that there’s a bit of ‘Poo’ in every Indian traveller… after all, who doesn’t want to have the best holiday! So, what are you waiting for? Because ‘Poo’ has already given her seal of approval!”
The commercial is a perfect blend of nostalgia, entertainment and promotional knowledge which will undoubtedly ensure that Goibibo’s new campaign and social identity reaches a wide audience.
