“Tap into your playful side with Vogue Eyewear.”
Vogue Eyewear has announced a new campaign starring actress and brand ambassador Tapsee Pannu that encourages everyone to embrace every moment with a playful spirit.
In a world that constantly presents us with dynamic and complicated situations, Vogue Eyewear believes that it’s our approach to life that truly matters and makes all the difference. Their campaign, titled ‘Keep Playing‘, invites customers to tap into their bright and joyful side while living life in all its colorful and dazzling facets.
In “LetsVogue with Taapsee Pannu”, the concept of playing is emphasized in the form of everyday scenarios such as daydreaming, dancing to your own tune, playing with fashion or embracing the unexpected. This highlights how cheerful forms of entertainment enrich our everyday lives.
Vogue Eyewear’s campaign was conceptualized by creative agency Brandmovers India, directed by Bosco Bhandarkar and photographed by Anushka Menon. The integrated marketing campaign will be launched across channels such as social, digital, OOH and print, for audiences across the country.
Commenting on the new campaign, Taapsee Pannu said, “I’m thrilled about my partnership with Vogue Eyewear and to be a part of another campaign. The key message of ‘Keep Playing’ resonates deeply with me, as it encourages everyone to express themselves freely and live life to the fullest while infusing each moment with fun and playfulness.”
“Vogue Eyewear continues to underline and celebrate self-expression. Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered,” said Gunjan Saigal, brand group head – luxury, premium and fast fashion.
The latest collection of Vogye Eyewear styles is available in all leading stores and online platforms of Titan Eyeplus, Amazon India, AJIO, TataCliq, Nykaa, and Sunglass Hut, starting at Rs 3000.
