Market leader Mario Rusk has announced their collaboration with Bollywood actor and singer Diljit Dosanjh by appointing him as their brand ambassador.

According to the company’s recent press release, their decision to rope in Diljit Dosanjh was prompted by his wide appeal and ability to connect with diverse audiences across generations and regions. With a fun-loving and free-spirited personality, he embodies Mario Rusk’s spirit of joy, belonging and togetherness, making him the perfect fit to represent the company and forge meaningful connections with their customers. Additionally, Dosanjh’s strong presence and following on social media allows Mario to engage with a larger audience online, opening up exciting new avenues to for innovative marketing initiatives.

To officially announce this partnership, Mario Rusk has launched a heartwarming TV commercial ##RusksJoDilJitLe, conceptualized and written by a Delhi-based ad agency Daiko FHO.

This 60-second-long commercial features Dosanjh savoring the delightful Mario Rusk and exclaiming, “Jaha Dikhe Mario, Apna Samaj ke Khaliyo!” His enthusiasm, combined with the memorable signature catchphrase, signifies the essence of the video. It shows its viewers how Mario feels like home, emphasizing their message of togetherness and belonging.

Diljit Dosanjh has expressed his enthusiasm for this partnership, commenting: “Joining hands with Mario is a delightful and flavorsome adventure! The authenticity of the products, particularly the Mario Rusk, resonates with my love for snacking. I am ecstatic to share this passion with all of you and create unforgettable experiences together.”