‘Even Celebs Need It!’
Paisabazaar announced the launch of its new brand campaign, ‘Even Celebs Need It!”, starring actors Tusshar Kapoor, Dino Morea and Zayed Khan with a refreshing twist.
This three-film campaign highlights the unpredictability of life and the fact that the need for loans can arise anytime and for everyone, including famous celebrities. Using its signature playful and entertaining tone, Paisabazaar’s campaign puts its three actors in unimaginable situations in each brand film.
Using the actors’ memorable characters and personality traits, Paisabazaar aims to invoke nostalgia and familiarity, and at the same time educate people to check their credit score regularly in order to be eligible for the best loan offers.
Paisabazaar’s partnership with three actors will undoubtedly be very beneficial for them. They will be able to leverage their star power and devoted following while also aligning them with the celebrity-centered message of their own campaign.
Sachin Vashishtha, chief marketing officer, Paisabazaar, commented on the campaign, “The need for a loan can arise for anyone at any time. This basic insight served as the foundation for the campaign. To emphasize this, we have used celebrities to spread the key message – Anyone may need a loan, even celebrities. And to get a loan, tracking and building your credit score is a healthy habit. We are delighted to have partnered with three fabulous actors, Tusshar, Dino, and Zayed, who have been a sport and done a wonderful job.”
The campaign idea and scripts have been developed by Paisabazaar’s own brand team and the production has been handled by Zulu Films. They have been received outstandingly well by audiences,
