Tasva has launched its Autumn Winter 2023 collection with Ranbir Kapoor and Ananya Pandey as the brand ambassadors starring in a new commercial.

The TV commercial reimagines the essence of Indian culture by depicting the playful demeaner of Indian weddings through the bride’s lens. It shows Ranbir Kapoor playfully trying on new wedding outfits, breaking the age-old stereotype of men staying aloof from wedding planning. Instead, it invites grooms to get involved in the most important day of their lives and make good choices. This perfectly aligns with Tasva’s mission to revolutionize the perception of Indian men’s fashion.

Additionally, the commercial’s vibrant narrative emphasizes Tasva’s captivating new collection, adorned with floral and fauna motifs and inspired by India’s architectural marvels and dazzling natural beauty.

Ranbir Kapoor and Ananya Pandey’s involvement will be extremely beneficial for Tesva. They will not only be able to leverage their star power and their fans’ excitement about a novel duo, they will also be able to capitalize on their massive social media followings to promote their collection to a wider audience.

Ashish Mukul, Brand Head said, “Over the last year, Tasva has created a strong customer connect with its best-in-class product offering and unique store experience for Men’s Indian wear buyers. We have an exquisite range across festive occasions & wedding wear apparel and accessories for Men. We believe we are the go-to choice for the Global Indian man looking for designer wedding wear at affordable prices.”

Ranbir Kapoor said, “I am absolutely thrilled to be a part of TASVA’s AW campaign as it mirrors a significant change in how urban grooms are now engaging in their wedding preparations. Nowadays, grooms actively participate in every facet of the wedding, from overall planning to selecting their attire as carefully as the bride. I am excited to be representing a brand that aligns with the preferences of discerning modern Indian grooms.”

The commercial has received positive views on YouTube and Instagram with fans and followers expressing interest and excitement about the upcoming collection.