Schindler India joins hands with Times OOH for in-lift advertising

Schindler India has joined hands with Times Innovative Media Limited (Times OOH) for an in-lift advertising partnership.

This monumental partnership will help empower brands to seamlessly convey their messages, advertisements and other offerings through strategic in-list connected screens. These present a significant opportunity for real-time interaction in elevators with a captive audience, with an estimated daily reach at over 1 million impressions across several major cities, including Mumbai, Pune, Bangalore, Chennai, Hyderabad, Kolkata, NCR, Ahmedabad, etc.

Nitin Chalke, CEO of Schindler India, commented on the strategic collaboration: “Our elevators are evolving into compelling communication platforms and channels that can be served and managed from a single source, allowing us to share spectacular entertainment and essential information with passengers daily, enhancing in-lift digital advertising experiences.”

With an increasing number of residential complexes and office spaces across tier top-tier areas and urban metropolises, the Indian DOOH advertising space is positioned for spectacular growth. In that context, elevators are naturally suited for OOH advertising, where ads can easily capture and retain people’s attention. Thus, it represents limitless potential.

Mr. Shekhar Narayanaswami, President of Times OOH, stated, ‘At Times OOH, our mission is to revolutionize untapped avenues with the potential to foster direct engagement between brands and their target audience. We find in-lift branding particularly fascinating as it provides an ample opportunity to create high recall brand value through one-on-one communication. It’s a pleasure to collaborate with Schindler India, a standout player in their industry. With our extensive experience in managing premium spaces like airports, city media, and agency business, we view in-lift branding as another successful addition to our portfolio.”

Schindler India, whose media network turns elevators into communication platforms, is well-suited to a partnership with Times OOH. Both are aligned in their shared commitment to keep viewers both informed and entertained in the most compelling and impactful way possible and will do so through captivating and revolutionary in-lift advertising.