Sociowash, a full-service advertising agency, has won the creative digital mandate for Sujata Appliances, a legacy brand in the consumer appliances space.

This mandate was won following a multi-agency pitch and will be managed by Sociowash’s Delhi headquarters. As Sujata’s agency partner, Sociowash will now handle all aspects of Sujata’s advertising and marketing. This includes digital, social media, influencer marketing, content creation, production and community building. In the competitive appliances category, Sociowash will also help Sujata strengthen brand awareness and drive sales growth.

Pranav Agarwal, Co-Founder of Sociowash, expressed his thoughts on winning the brilliant mandate, “We are thrilled to partner with an iconic brand like Sujata Appliances. As one of India’s oldest appliance manufacturers, Sujata understands the value of trusted relationships. We look forward to leveraging our integrated approach to help Sujata deepen customer connections and continue leading the industry.”

Fagun Mittal, Head of Marketing,  Sujata Appliances, added, “In today’s digital and social-first world, integrating communications across all touchpoints is key to success. Sociowash demonstrated a strong understanding of our brand vision and the consumer appliances space. I am confident their strategic, creative, and execution expertise will help Sujata enhance our leadership position in the long run.”

Begun in 2015, Sociowash has grown rapidly and is now a 100+ young team based in Delhi and Mumbai. With eight years of experience, they have considerable expertise in this arena, having worked with brands like Tinder, P&G, OnePlus, and many more. They are thus the right fit for Sujata and will undoubtedly work wonders for them.