The scope of work includes content marketing strategy, production and execution of the brand’s content marketing led campaigns.

Supari Studios, the branded content vertical of Kulfi Collective, has officially announced that it has won the content marketing mandate for Spotify India after a multi-agency pitch.

Spotify, one of India’s leading audio streaming platforms, is immensely popular since its launch four years ago. As it expands its footprint across the country, Spotify India has partnered with Supari Studios to produce compelling, culture-driven content that resonates with diverse listeners across India.

As part of this mandate, among other marketing activities, Supari Studios will create and execute compelling digital content marketing campaigns for Spotify India’s digital and social media channels. Since May 2021, Supari Studios has worked closely with the brand’s marketing team and has produced more than 35 assets for key initiatives across music, podcasts and brand campaigns.

Manoti Jain, chief operating officer of Supari Studios, was proud to unite with Spotify, regarding it as a visionary brand that reshaped the fabric of music and culture. She expressed her excitement to catapult Spotify’s brand presents to extraordinary new heights, forging deep connections with its vibrant user base and offering unforgettable new brand experiences.

This excitement was shared by Shirley D’Costa, chief business officer of Kulfi Collective, who expressed determination to deliver brand solutions and drive engagement through content and social for Spotify.