Zoya Akhtar’s highly-anticipated Netflix film ‘The Archies’ has cooked up a marketing storm with dazzling collaborations it has stacked up ahead of its release.

An adaptation of the famed comic, this latest movie brings Riverdale to India with evergreen material, a talented young cast, and phenomenal brand deals.

Let’s take a look at some of the brands who have tied the knot for Netflix’s latest release:

Starbucks: Character-inspired drinks

Meta: Character-themes stickers on WhatsApp

 

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Tinder:

 

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Vistara: Flying through nostalgic skies

Flipkart:

Maybelline New York: Retro glamour

BoAt: Archies speakers

 

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Skybags: Style and Functionality

 

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