“Inspired yet?”
Kapiva, a modern Ayurvedic solution company, has announced its collaboration with Bollywood actor Tiger Shroff.
Together, they embark on a mission to challenge stereotypical misconceptions surrounding Shilajit, a mineral-rich resin, and break free from the taboos associated with it.
This dynamic partnership seeks to reshape perceptions of Ayurveda by highlighting Shilajit’s versatile applications in muscle building, faster recovery, improved energy levels, enhanced joint health and better metabolism. By spearheading this shift in focus from the beginning, Kapiva and Tiger are both committed to developing a deeper understanding of this ayurvedic herb’s versatile uses.
Their latest film tackles the common trend of people choosing steroids to build muscles, emphasizing societal preferences for shortcuts. It promotes a different approach by highlighting the effectiveness of natural products with clinically tested ingredients.
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Tiger Shroff is a well-suited candidate for this partnership. Not only will Kapiva be able to leverage his star power and massive fan following on social media to promote their product to a wider audience, they will also be able to align their own goals with his reputation for fitness and health.
“Tiger, renowned for his athletic prowess and whose fitness journey has been followed by many over the years, has embraced Ayurveda as a key element in his personal health & fitness journey. This signifies the beginning of a perfect partnership, aimed at collaborating and reshaping the narrative surrounding Shilajit, moving towards a more informed and nuanced understanding for our consumers. We are super excited to have him on-board” Shantanu, Co-Founder of Kapiva, said.
Tiger added, “Teaming up with Kapiva for their ‘Ayurveda for Gym, Immunity and Wellness’ category is a great opportunity as I firmly believe that Ayurveda is the missing link we all need to bridge the gap between traditional wisdom and modern well-being. I feel a deep sense of satisfaction, being the one entrusted with the task of educating the audience, and to contribute to their well-being. It’s truly a privilege to be part of a brand that shares my love for health and well-being.”
Kapiva’s men’s wellness category offers a comprehensive and versatile range of Shilajit-led products for fitness, wellness and immunity. They comprise of clinically tested ingredients like natural testosterone-boosting Shilajit, strength-enhancing Swarna Bhasma, stress-managing Ashwagandha, muscle recovery-accelerating Black Musli, metabolism-supporting Gokshura. The brand’s commitment to modern Ayurveda is clear through their rigorous clinical testing of ingredients, ensuring the safety of their Ayurvedic formulations.
Thus, by wedding the ancient wisdom of Ayurveda with contemporary ideals of clinical excellence, Kapiva ensures that every product meets modern health and wellness standards.
