Zomato has joined hands with Bollywood actor Vicky Kaushal to pay a special tribute to India’s first Field Marshal, Sam Manekshaw.

As part of this exciting new collaboration, Vicky Kaushal will step into a different role for a day, crafting and sending orders on Zomato. In this latest ad film, Zomato users are greeted by notifications written by him. From exploring pizza preferences to creating personalized breakfast requests, the actor embodies the decisive and commanding nature of his character from his latest film ‘Sam Bhahadur’.

Thus, by creating a seamless connection between the Zomato platform and the film, Vicky Kaushal encourages people to watch the movies.

Zomato’s collaboration with Kaushal extends beyond this ad. Zomato has hosted a special secret screening of ‘Sam Bahadur’ for its delivery partners in Delhi. Vicky Kaushal, portraying the reel-life Sam, attended the screening as a surprise for the 200 delivery partners.

This collaboration also extends to social media content, cityscape hoardings and app banners. This distinctive and delightful fusion of engaging stories and colorful orders transforms every interaction users have with Zomato into a memorable experience.